BACKGROUND

It is not a supermarket, it is a super market. At Torvehallerne in Copenhagen, you will find over 60 stands selling everything from fresh fish and meat to gourmet chocolate and exotic spices, as well as small places where you can have a quick bite to eat.

"Quality, Freshness and Availability for the pleasure and benifit of everyone - from producer to consumer. A regular destination for the city dwellers and visitors from near and far."

RESEARCH & UNDERSTANDING

Research Process

Insights

CONCEPTUALIZATION

With the solid background research findings and insights we came up with, We reshaped the brand essence by adding a new dimension of connection to the original one. What we want to convey to the public is that it's not just about high quality food ay Torvehallerne but finding their link with others, therefore, transform the experience into an unforgettable good memory.

01
60 vendors >>> One brand

- connection between vendors
- connection between vendor and Torvehallerne

02
60 vendors >>> One brand

- connection between customers( locals, tourists, families)
- connection between professional chefs and customers

Quality, Freshness, Availability and Connection

Service Blueprint

Journey Map

The journey map in the right tells a story that two types of typical target groups meet togther at the Food Lab one day. It helps us to better demonstrate the ideal user senarios and the new dimension of TH brand essence connection. The connection among the family members, the conncetion between locals and tourists, and of course the connection between food and people.

SPACE DESIGN

The food lab is an experience center where events mainly about cooking workshops will be hosted. With the specific space hosting customers all together, it creates the opportunity for people to interact with each other and with Torvehallerne.

MOBILE APPLICATION

The food lab is an experience center where events mainly about cooking workshops will be hosted. With the specific space hosting customers all together, it creates the opportunity for people to interact with each other and with Torvehallerne.

LO-FI

HI-FI

Food

Recommendation comes in a form of dish recipes. Customers see dish instead of sole ingredient when selecting. All ingredients are from vendors in Torvehallerne.

Workshop

Worshop is the core of the App, designed for customer to view, watch event live and reserve for the event.

Vendor

Bridging all the vendors as a whole within the TH brand. Vendor aimed at enhancing the brand image in the public and help people to find vendors eaiser and infomation.

WAYFINDING SYSTEM

Wayfinding is always of help for experience uplifting, therefore, a brand new wayfiding system is design to help people better understand the environment where they are with a new visual language based on the original one.

PROMOTION POSTERS