Shengfeng Gu
// 顾 盛锋
(A.k.a Gü)

Remains to be a Human Designer in the A.I. infused era.

He trusts tools, algorithms, and methodology for better designing, but relies much on his gut feeling and intuition.

He believes that good design should be honest, but makes up stories for his design sometimes.

He strives to create things that have meanings with elegance, but most of the time crafting nonsense for himself.


2018 - Present
Delft University of Technology (TU Delft), Delft, the Netherlands
Pursuing an MSc in Design for Interaction (DfI)

2013 - 2018
Jiangnan University (JNU), Wuxi, Jiangsu, P.R. China
B.E in Industrial Design with EPII certificate
2015-2018 Experimental Program of Integrated Innovations (EPII)
2014-2015 Industrial Design
2013-2014 Mechanical Engineering

January - May 2017
Lahti Institute of Design (LAMK), Lahti, Finland
Exchange in Industrial Design, spring semester 2017

Professional Working Experience

February - July 2018
UX Designer Intern, Microsoft Search Technology Center Asia, Beijing, China
My role was to fulfil interaction details and to explore potentials of future interactions and experience for PowerPoint Online.

Presentation Products studies and analysis
Studying of PowerPoint (Win32, for Mac and Online) and other major competitive and emerging products.
UX of waiting
Explore and define where UX of waiting could be improved for better waiting experience.
Rethink Animation
Modernizing of Animation User Interface & Exploration of animation intelligence integration.

Professional Skills

Design Research (Qualitative)
Design Communication
2D & 3D Visualization
Basic 2D Animation and Video Editing
Crafting and Fabrication
Web front-end development
Creative Coding


2018 Full grant for Master, China Scholarship Council
2018 Most Popular Award, Microsoft Beijing Hackathon 2018
2017 First-class Yuanxiang Grant, JNU
2017 Erasmus Grant for Exchange, European Union
2017 Third-class Academic Award, JNU
2016 Third-class Academic Award, JNU
2015 Third-class Academic Award, JNU
2014 Third-class Academic Award, JNU


2018 - Present
Flight Case Committee 2019, TU Delft, the Netherlands
Commissioner of Publicity, organizing/participating a 4-week study trip to Japan in the summer of 2019

Cultural sensitivity workshop, Tehran University, Iran
Project Seb, Dutch Design Week in Eindhoven 2018, the Netherlands
LeNsin Pilot course 2018, Hunan University, P.R.China

Writing by Design: Strategies for Design Writing (University of Cincinnati), JNU, P.R.China
Healthcare Design Workshop, (TU Delft), JNU, P.R.China
SJTU Design Summer Camp, Shanghai Jiao Tong University, P.R.China
Design for Mind-body reflection workshop (University of Cincinnati), JNU, P.R.China

Desis Lab summer course: EV3.0, JNU, P.R.China

Volunteer Experience

2016 - 2018 Volunteer & Assistant at foreign international office, School of Design, JNU
2017 Teaching Assistant (Erasmus in School), Seutulan koulu, Finland
2016 Receptionist & Translator, Re-design Design Education Conference 2016 JNU
2014 Docent, Design Museum, School of Design, JNU


Chinese (Mandarin) Native Speaker
English Professional working proficiency
Dutch Beginner